These billboards for Sprite was the culmination of six months work creating an expanded Visual Identity System that was aimed at the teenage consumer. The sytem encompassed simplified and refreshed branding and guidelines around typography, photography, illustration, colour and tone of voice.
Produced in conjunction with Turner Duckworth.
I am an Art Director, Graphic Designer and Illustrator from Glasgow, Scotland. Currently living in San Francisco.
I am also organizer of Creative Mornings San Francisco.
Only More Never Less | 826 Butternut Dr, San Rafael, CA, 94903, United States